Entering a new market with a product or service involves many vital decisions. We help companies that are entering the Polish market in collecting all the information on which market success and company operation depends. This information includes:
Buyer descriptions
Number of buyers/patients, buyer characteristics, existing market segments, types of purchasing decisions, purchasing-centre participants, buyer needs and preferences
Demand descriptions
All-supplier product sale volumes for a given product and geographical market, potential demand, average price level, demand forecast over various timeframes
Supply and competition descriptions
Number of buyers/patients, buyer characteristics, existing market segments, types of purchasing decisions, purchasing-centre participants, buyer needs and preferences
Descriptions of distribution networks within a geographic product market
All-supplier product sale volumes for a given product and geographical market, potential demand, average price level, demand forecast over various timeframes
Supply characteristics; sample information
Number of buyers/patients, buyer characteristics, existing market segments, types of purchasing decisions, purchasing-centre participants, buyer needs and preferences
Description of company macro-environment
All-supplier product sale volumes for a given product and geographical market, potential demand, average price level, demand forecast over various timeframes
Product portfolio design
Business profitability
Marketing research
New entities support
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