The proliferation of products flooding the market in individual categories can make the profitable management of your constantly expanding product shelf a huge challenge. We are here to help you manage the process optimally. We recommend what to do in individual sectors in order to build a product portfolio that is integrated with the goals of your sales force.
Building category profitability for wholesalers and distributors
We analyze the product portfolio in order to maximize your profitability and the attractiveness of the portfolio to your client. Activities include:
price changes
changing the category leader
stock optimization (reduction)
adding new products to the portfolio
making suggestions regarding promo and merch
Building and implementing a manufacturer recommendation system
Based on analysis of product categories, we create actions to be implemented to increase the profitability of your entire portfolio. Activities include:
price increases or decreases
removing or selling a product
enter or exit the drug reimbursement list
changing or extending indications
proposing new products for the portfolio
product lifting
All these activities will help you build a comprehensive, more profitable portfolio.
Improving competences for your Producer and Distributor Marketing Department
Ongoing or periodic cooperation with your team of buyers and product managers in order to improve their qualifications; joint management of key categories with the option of providing ongoing, day-to-day support; series of workshops based on real-life case studies.
Product portfolio design
Business profitability
Marketing research
New entities support
Welcome to Juna Line
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